REGIONAL SALES MANAGER – FLORIDA

USA

Full- Time

SUMMARY

Solato is building the premium gelato platform for foodservice — combining a high-end, single-serve machine with a capsule system designed to scale through distribution. We don’t sell machines. We build markets.
Florida is live. Distribution is established with national and local partners. Brokers are in place. The opportunity now is speed, scale, and execution. This is a hunter role. You are responsible for turning distribution into demand, anchor accounts into market credibility, and machine placements into high-velocity capsule consumption.
Your job is simple and hard: win big accounts, build momentum, and make Florida a pull-through market.

THE MISSION

This is a hunter role. You are responsible for turning distribution into demand, anchor accounts into market credibility, and machine placements into high-velocity capsule consumption.
Your job is simple and hard: win big accounts, build momentum, and make Florida a pull-through market.

WHAT YOU’LL OWN

Hunting & Closing

Prospect, pitch, and close high-volume foodservice operators across hospitality, leisure, healthcare, education, and non-commercial segments.
Lead with anchor account strategy - target brands and operators that unlock market credibility and downstream demand.
Run a disciplined pipeline that supports consistent monthly machine placements. Turning Distribution into Velocity
Leverage established and new local distributors to convert approved status into active, ordering, consuming accounts.
Work the field with brokers to drive account activation, menu adoption, and reorder behavior.
Make capsules move- not just machines.

Field Execution

Run live demos, installs, and on-site tastings that close business.
Travel the state, work kitchens and back-of-house, and stay embedded with operators and distributor reps.
Regularly lift, move, and set up Solato equipment (up to 40 lbs).

Market Domination

Build Florida into one of Solato’s top-performing states by placements, consumption per machine, and revenue.
Identify competitive threats, pricing pressure, and operator objections - and beat them in the field.
Represent Solato at distributor events, trade shows, and industry activations.

WHAT WINNING LOOKS LIKE

Consistent monthly machine placements tied to strong post-install consumption.
Multiple anchor accounts live, expanding, and referenced by brokers and distributors.
A pipeline that stays full and converts.

WHO YOU ARE

A proven foodservice hunter - not an account manager.
5+ years selling through brokers and broadline/specialty distributors.
Comfortable walking into kitchens, meeting GMs, chefs, and F&B directors, and closing on the spot.
Competitive, self-directed, and driven by performance-based pay.
Physically capable of lifting and moving equipment up to 40 lbs regularly.
Organized enough to run a real pipeline, forecast, and execute without being babysat.

COMPENSATION & UPSIDE

Competitive base salary.
Aggressive commission tied to machine placements and capsule consumption performance.
Clear, uncapped upside for building a high-velocity market.
benefits: health insurance, dental insurance, Paid vacation, 401k

WHY THIS ROLE

You’re not inheriting a cold market. The channel is open. Brokers are active. Distribution is live.
This is an opportunity to move fast, win big accounts, and build one of the most important growth markets in Solato’s U.S. expansion.

APPLY